1. Triggers of positive eWOM: exploration with web analytics. Issue 4 (18th March 2019) Authors: Amed, Sultan; Mukherjee, Srabanti; Das, Prasun; Datta, Biplab Journal: Marketing intelligence & planning Issue: Volume 37:Issue 4(2019) Page Start: 433 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Triggers of positive eWOM: exploration with web analytics. Issue 4 (3rd June 2019) Authors: Amed, Sultan; Mukherjee, Srabanti; Das, Prasun; Datta, Biplab Journal: Marketing intelligence & planning Issue: Volume 37:Issue 4(2019) Page Start: 433 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗