Author/Creator: Alwi, Sharifah - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Alwi, Sharifah

1. Explicating consumer segmentation and brand positioning in the Islamic financial services industry. Issue 3 (7th September 2015)

Authors:: T.C. Melewar, Dr Bang Nguyen and Professor Bill Merrilees, Professor; Muhamad, Rusnah; Alwi, Sharifah
Journal:: Asia-Pacific journal of business administration
Issue:: Volume 7:Issue 3(2015)
Page Start:: 253
Record Type:: Journal Article
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2. Explicating consumer segmentation and brand positioning in the Islamic financial services industry: A Malaysian perspective. Issue 3 (7th September 2015)

Authors:: Muhamad, Rusnah; Alwi, Sharifah
Editors:: T.C. Melewar, Dr Bang Nguyen and Professor Bill Merrilees, Professor
Journal:: Asia-Pacific journal of business administration
Issue:: Volume 7:Issue 3(2015)
Page Start:: 253
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

3. Film or Film Brand? UK Consumers' Engagement with Films as Brands. (4th April 2020)

Authors:: Kohli, Gurdeep Singh; Yen, Dorothy; Alwi, Sharifah; Gupta, Suraksha
Journal:: British journal of management
Issue:: Volume 32:Number 2(2021)
Page Start:: 369
Record Type:: Journal Article
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4. Projecting university brand image via satisfaction and behavioral response: Perspectives from UK-based Malaysian students. Issue 1 (12th December 2019)

Authors:: Alwi, Sharifah; Che-Ha, Norbani; Nguyen, Bang; Ghazali, Ezlika M.; Mutum, Dilip M.; Kitchen, Philip J.
Journal:: Qualitative market research
Issue:: Volume 23:Issue 1(2020)
Page Start:: 47
Record Type:: Journal Article
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5. Projecting university brand image via satisfaction and behavioral response: Perspectives from UK-based Malaysian students. Issue 1 (15th January 2020)

Authors:: Alwi, Sharifah; Che-Ha, Norbani; Nguyen, Bang; Ghazali, Ezlika M.; Mutum, Dilip M.; Kitchen, Philip J.
Journal:: Qualitative market research
Issue:: Volume 23:Issue 1(2020)
Page Start:: 47
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

6. Towards a framework for understanding ethnic consumers' acculturation strategies in a multicultural environment: A food consumption perspective. Issue 5 (12th June 2019)

Authors:: Dey, Bidit Lal; Alwi, Sharifah; Yamoah, Fred; Agyepong, Stephanie Agyepongmaa; Kizgin, Hatice; Sarma, Meera
Journal:: International marketing review
Issue:: Volume 36:Issue 5(2019)
Page Start:: 771
Record Type:: Journal Article
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7. Towards a framework for understanding ethnic consumers' acculturation strategies in a multicultural environment: A food consumption perspective. Issue 5 (9th September 2019)

Authors:: Dey, Bidit Lal; Alwi, Sharifah; Yamoah, Fred; Agyepong, Stephanie Agyepongmaa; Kizgin, Hatice; Sarma, Meera
Journal:: International marketing review
Issue:: Volume 36:Issue 5(2019)
Page Start:: 771
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗