Author/Creator: Aleksandrovs, Leonids - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Aleksandrovs, Leonids

1. How consumers' media usage creates synergy in advertising campaigns. (May 2018)

Authors:: Dens, Nathalie; De Pelsmacker, Patrick; Goos, Peter; Aleksandrovs, Leonids; Martens, David
Journal:: International journal of market research
Issue:: Volume 60:Number 3(2018)
Page Start:: 268
Record Type:: Journal Article
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2. How to Mix Brand Placements in Television Programmes to Maximise Effectiveness. (September 2016)

Authors:: Dens, Nathalie; De Pelsmacker, Patrick; Goos, Peter; Aleksandrovs, Leonids
Journal:: International journal of market research
Issue:: Volume 58:Number 5(2016)
Page Start:: 649
Record Type:: Journal Article
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3. Using mixture‐amount modeling to optimize the advertising media mix and quantify cross‐media synergy for specific target groups. (18th July 2019)

Authors:: Goos, Peter; Dens, Nathalie; De Pelsmacker, Patrick; Aleksandrovs, Leonids
Journal:: Applied stochastic models in business and industry
Issue:: Volume 35:Number 5(2019)
Page Start:: 1228
Record Type:: Journal Article
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