1. Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third‐Party Information. Issue 1 (3rd December 2012) Authors: Akdeniz, Billur; Calantone, Roger J.; Voorhees, Clay M. Journal: Psychology & marketing Issue: Volume 30:Issue 1(2013) Page Start: 76 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Emerging Research Themes in Innovation and New Product Development: Insights from the 2017 PDMA‐UNH Doctoral Consortium1. Issue 3 (22nd April 2018) Authors: Bstieler, Ludwig; Gruen, Thomas; Akdeniz, Billur; Brick, Danielle; Du, Shuili; Guo, Lin; Khanlari, Moein; McIllroy, James; O'Hern, Matt; Yalcinkaya, Goksel Journal: Journal of product innovation management Issue: Volume 35:Issue 3(2018:May) Page Start: 300 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗