1. Lite marketing: consumer attitude and market response. (1st January 2011) Authors: Chaudhary, Richa; Aggarwal, Artee; Gopal, R. Journal: International journal of value chain management Issue: Volume 5:Number 2(2011) Page Start: 159 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Lite marketing: consumer attitude and market response. (24th August 2011) Authors: Chaudhary, Richa; Aggarwal, Artee; Gopal, R. Journal: International journal of value chain management Issue: Volume 5:Number 2(2011) Page Start: 159 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗