1. Book Review. Issue 2 (June 2017) Authors: Aashish, Kumar Journal: Sedme Issue: Volume 44:Issue 2(2017) Page Start: 99 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Book Review. Issue 2 (June 2017) Authors: Aashish, Kumar Journal: Sedme Issue: Volume 44:Issue 2(2017) Page Start: 99 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Think Global and Buy Global: The Influence of Global Identity on Indian Consumers' Behaviour toward Chinese Smartphone Brands. Issue 2 (12th May 2021) Authors: Raman, Prashant; Aashish, Kumar Journal: Journal of global marketing Issue: Volume 34:Issue 2(2021) Page Start: 90 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. To continue or not to continue: a structural analysis of antecedents of mobile payment systems in India. Issue 2 (1st January 2021) Authors: Raman, Prashant; Aashish, Kumar Journal: International journal of bank marketing Issue: Volume 39:Issue 2(2021) Page Start: 242 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗