1. Book Reviews. Issue 1 (January 2016) Authors: Mohapatra, Amiya Kumar; , Utkarsh Journal: FIIB business review Issue: Volume 5:Issue 1(2016) Page Start: 48 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Differences in Advertising Strategies of Service Marketers: A Content Analysis. Issue 2 (2nd April 2016) Authors: , Utkarsh; Maurya, Harshit; Medhavi, Sanjay Journal: Services marketing quarterly Issue: Volume 37:Issue 2(2016) Page Start: 109 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗